Monday, December 14th, 2015 | Leave a Comment

Approved 2016 USPS Promotion Calendar

 
USPS_Industry_Alert

 

 

APPROVED 2016 PROMOTION CALENDAR

 

 

On December 10, 2015 the Postal Regulatory Commission issued Order No. 2861 approving the five proposed USPS Mailing Promotions for calendar year 2016. These promotions continue to build on the engagement strategies of the 2015 Promotions.  The promotions focus on providing marketers with the opportunity to engage their customers by using dynamic color, new print techniques, mobile technology as well as traditional and innovative mail techniques.  The promotions are designed to create excitement about mail, provide multiple opportunities for mailers to enhance the value of their mail and will offer incentives or discounts to mailers throughout 2016.  Promotion highlights are as follows:

 

Promotion

Registration Period

Promotion Period

First-Class Mail Promotions:

 

Earned Value Reply Mail

 

Personalized Color Transpromo

 

 

Feb. 15 – March 31, 2016

 

May 15 – Dec. 31, 2016

 

 

April 1 – June 30, 2016

 

July 1 – Dec. 31, 2016

 

 

 

First-Class Mail & Standard Mail Promotion:

 

Emerging and Advanced Technology/Video In Print

 

 

 

Jan. 15 – Aug. 31, 2016

 

 

 

March 1 – Aug. 31, 2016

 

 

 

Standard Mail Promotions:

 

Tactile, Sensory & Interactive Mailpiece Engagement

 

Mobile Shopping

 

 

 

Jan. 15 – Aug. 31, 2016

 

 

May 15 – Dec. 31, 2016

 

 

March 1 – Aug. 31, 2016

 

 

July 1 – Dec. 31, 2016

 

 

 

 

 

Customers may find registration and promotion details on the RIBBS website under the Promotions & Incentive Programs for First-Class Mail & Standard Mail tab; postings on the website are scheduled to be available early next week.  If you have any questions, please contact the Mailing Services Program Office at mailingpromotions@usps.gov .

 

 



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